Marketing and Advertising Policy

1. Purpose

The purpose of this policy is to ensure that AUSTSWIM conducts all marketing and advertising activities in a manner that is ethical, accurate, consistent, and compliant with the Standards for Registered Training Organisations (RTOs) 2025, and applicable consumer protection legislation.

This policy ensures that all information provided about AUSTSWIM’s training and assessment services enables prospective and current candidates to make informed decisions and clearly supports AUSTSWIM’s vision: “Safer enjoyment of aquatic environments.”

2. Scope

This policy applies to all AUSTSWIM marketing and promotional materials relating to training and assessment services.

3. Responsibilities

The Head of Education & Quality is responsible for ensuring that AUSTSWIM’s operations, including marketing and advertising practices, are regularly reviewed and comply with the current Standards for Registered Training Organisations (RTOs) 2025 and all relevant legislation.

The Head of Brand, Marketing & Communications is responsible for:

• Implementing this policy
• Ensuring all marketing materials comply with the RTO Standards 2025
• Ensuring marketing materials adhere to the AUSTSWIM Style Guide
• Monitoring third-party marketing for compliance
• Ensuring corrective action is taken where non-compliance is identified

4. Marketing Channels

AUSTSWIM may promote its products and services through, but not limited to, the following channels:

• AUSTSWIM website and related webpages
• Third-party websites and online directories
• Digital and hard copy brochures
• Social media platforms (e.g. Facebook, LinkedIn, YouTube and other platforms as applicable)
• Online advertising
• Print media (e.g. newspapers)
• Radio advertising
• Marketing conducted by approved Third-Party Providers relating to AUSTSWIM training and assessment

5. Policy Principles

Accuracy and Integrity

AUSTSWIM ensures that all marketing and advertising materials:

• Are accurate, factual, and current
• Clearly identify AUSTSWIM as the RTO responsible for the training and assessment
• Accurately represent the training products on AUSTSWIM’s scope of registration
• Clearly distinguish between nationally recognised training and non-accredited training
• Provide sufficient information to enable informed decision-making

Prohibited Conduct

AUSTSWIM will not:

• Guarantee successful completion of any training product
• Guarantee the issuance of a Statement of Attainment, or AUSTSWIM Licence
• Guarantee employment outcomes
• Provide misleading information about training outcomes, delivery modes, duration, assessment requirements, or fees

Pre-Enrolment Information

Prior to enrolment, AUSTSWIM ensures candidates are provided with clear and accurate information including, but not limited to:

• Course code and title
• Delivery and assessment arrangements
• Entry requirements and any prerequisites
• Fees and payment terms
• Refund policy
• Candidate rights and responsibilities
• Complaints and appeals processes

This information is available via the AUSTSWIM Website Course pages, Candidate Information Guides

Third-Party Marketing

Where third-party providers are authorised to market AUSTSWIM training and assessment services:

• AUSTSWIM will monitor marketing practices to ensure compliance with the RTO Standards 2025
• Written agreements will define the responsibilities of the third party
• AUSTSWIM retains responsibility for the accuracy and compliance of all marketing

Testimonials

AUSTSWIM will:

• Ensure testimonials are genuine, current, and verifiable
• Not use false or misleading testimonials